Kia Motors is the oldest automotive company in South Korea and one of the fastest-growing manufacturers in the industry in recent years. Kia produces over 1.5 million vehicles annually, with production and assembly facilities spread across 13 plants in eight global locations.

In 2009, Kia introduced the innovative ISG (Idle Stop & Go) technology in its vehicles. The ISG system automatically switches off the engine when the car is stationary in heavy urban traffic and restarts it as soon as driving resumes. This reduces fuel consumption and emissions by up to 15%, making Kia vehicles more efficient and eco-friendly.

In addition to developing hybrid and hydrogen-powered vehicles that define future directions for eco-friendly transportation, Kia Motors Corporation is actively addressing climate change and the conservation of non-renewable resources. In 2009, Kia allocated over €3 billion (6% of its annual revenue) to research and development (R&D), demonstrating its commitment to innovation and sustainability.

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