SEAT: A Dynamic Spanish Icon

SEAT is one of Spain's most iconic and recognisable brands, with a history spanning over 70 years. As Spain’s first car manufacturer, SEAT revolutionised mobility in the country, putting millions on the road. Today, SEAT continues to thrive, offering a dynamic driving experience at an affordable price without compromising on quality. The brand remains a favourite among younger generations and first-time car owners.

Innovative Design and Barcelona Inspiration

SEAT has evolved into one of the most design-conscious automakers globally, with its vehicles reflecting the vibrant spirit of Barcelona. Every car is infused with inspiration from the Catalan metropolis, creating a unique blend of bold design and cutting-edge engineering under the motto “Created in Barcelona.”

A Multinational Spanish Manufacturer

SEAT S.A., headquartered in Martorell, Spain, is the only automaker in the country to design, develop, manufacture, and sell cars. The company markets vehicles under the SEAT and CUPRA brands, offering a wide range of options including efficient combustion engines, mild and plug-in hybrids, and fully electric models. Employing over 14,000 people, SEAT operates three major production centres in Spain: Martorell, El Prat de Llobregat, and Barcelona. Additional models, such as the CUPRA Born and SEAT Tarraco, are produced in Germany and the Ateca family in the Czech Republic.

Leading the Charge in Electromobility

SEAT S.A. is spearheading Spain’s transition to electromobility, aiming to make the country a hub for electric vehicle production in Europe. The company, in partnership with the Volkswagen Group, PowerCo, and other stakeholders, is investing €10 billion in the Future: Fast Forward project. This includes plans to electrify its Martorell facility with a €3 billion investment and the construction of a €300 million assembly plant for battery systems.

Beginning in 2025, SEAT S.A. will lead the Electric Urban Car Family cluster, producing models for its own CUPRA brand as well as other Volkswagen Group brands at its Spanish facilities.

Explore SEAT and CUPRA

Discover SEAT and CUPRA’s innovative and stylish vehicles designed to deliver exceptional performance and value. Keep your SEAT running smoothly with premium parts and accessories available at IC24.UK—your reliable online store for automotive solutions.