Swag

Swag is a sub-brand of the Bilstein Group, which is now led by the seventh generation of the founding family. The company is based in Ennepetal, Germany. Alongside Swag, the group also operates Febi and Blue Print brands.

Quality, Expertise, and Cutting-Edge Technologies

Swag offers a comprehensive range of repair solutions for European and Asian vehicles. The brand is recognised as a leading provider of automotive components in this sector.

Swag products meet Original Equipment (OE) standards. Their manufacturing benefits from over 175 years of Bilstein Group experience, 60 years of Swag expertise, and cutting-edge technology across production, warehousing, and delivery.

All Swag replacement parts come with a 3-year manufacturer warranty. Customers also receive technical information to facilitate easy installation of spare parts.

What Products Does Swag Offer?

Swag offers five main product categories:

  • Steering and suspension systems, including NVH components (metal-rubber parts);
  • Engine timing systems;
  • Electrical components and sensors;
  • Brakes, hubs, and bearings;
  • Wheel mounting components.

Steering, Suspension, and NVH Systems

Swag Vital Lines products are designed to match the original equipment components of steering, suspension, and NVH systems, ensuring safety and driving comfort. The catalogue includes:

  • Control arms and ball joints;
  • Steering rods and tie rod ends;
  • Stabiliser links and stabiliser bar kits;
  • Bush kits for steering and drive shafts;
  • Engine and gearbox mounts.

Engine Timing Systems, Electronics, and Sensors

Swag products ensure optimal vehicle maintenance. The catalogue includes high-quality OE-standard components such as:

  • Timing chain and belt kits;
  • Components for timing chains and belts;
  • Glow plugs and relays;
  • Washer pumps, wiper motors, and connectors;
  • Engine management sensors.

Braking Systems, Hubs, and Wheel Bearings

Swag brake system products offer safety and durability. The range includes:

  • Brake pads, discs, shoes, and drums;
  • Cables and wear indicators;
  • ABS sensors;
  • Wheel bearings and hub kits;
  • Bolts and nuts for wheel mounting.

Lubrication and Cooling Systems

Swag products include essential fluids and components for lubrication and cooling. The range features:

  • Oil pumps, pans, and plugs;
  • Water pumps and thermostats;
  • Radiator fans and hoses;
  • Coolant reservoirs;
  • Coolant fluids and AdBlue;
  • Engine and transmission oils.

Niche Products from Swag

Swag also provides niche products, such as filters and kits for automatic transmissions. These specialised items are essential for maintaining vehicle performance and are available through Swag’s comprehensive catalogue.